Amlin, the global insurance and reinsurance company, announce that for season 2 of the FIA Formula-E Championship, it is partnering with the Andretti Formula E race team.
Amlin was partnered with Aguri for Formula E’s season 1, and dominated social media for Formula E, peaking at 51% of the global share of voice.
Team Owner Michael Andretti said “Amlin did such a good job promoting their team in season 1 we’re really looking forward to what this new partnership can bring in the coming years”.
CEO of Amlin, Charles Philipps, said “Amlin and Andretti were quick to spot the potential of Formula E. Both organisations are data driven and tech-focused, meaning there is much to look forward to over the coming seasons.”
Uniquely in the racing series, experts from Amlin’s insurance modelling and analytics team will be working with the race engineers to develop an in depth understanding of what the car is capable of and how they can maximise its performance in a season where they have the opportunity to really develop the car’s technology.
Maybe Michael Andretti could persuade Amlin to sponsor Justin Wilson’s IndyCar!