Remembering the closing stages of Dan Wheldon’s 2011 Indianapolis 500 win

The 2011 Indianapolis 500 was a special event in motor racing with a highly anticipated build-up and a finish that somehow topped the pre-race hype.  A few months later, the race took on greater meaning when its victor passed away at a racetrack just over 1,800 miles from his final triumph. Continue reading Remembering the closing stages of Dan Wheldon’s 2011 Indianapolis 500 win

WATKINS: Traditional television ratings can no longer be the benchmark

Imagine the year is 2018, and auto racing is struggling to keep traditional television numbers respectable amid a transforming technological world.  Same-day ratings decline gradually year-over-year, even with some of the most exciting race finishes and championship battles occurring right in the present day.  The traditional tool for sponsorship pull has betrayed motorsports, and even the … Continue reading WATKINS: Traditional television ratings can no longer be the benchmark