By: Tanner Watkins
January 15, 2019 | 12:00 PM
INDYCAR didn’t have to change the blueprint very much in its search for a new title sponsor.
On Tuesday the sanctioning body announced NTT as the IndyCar Series’ new title sponsor, aligning with Japan’s version of Verizon. The announcement was made before a crowd at the North American International Auto Show in Detroit.
“Having a strong technology partner is critically important to INDYCAR’s continued growth, so we are thrilled to welcome NTT as our new title sponsor. INDYCAR’s rise in popularity is a testament to the fact that we’ve made the sport as accessible as possible to our fans and we plan to continue in that mission,” Mark Miles, president
“We have a history with NTT through NTT DATA’s involvement in the sport with Chip Ganassi Racing. We know this partnership will help us attract the next generation of fans to what remains the most competitive racing program on the planet.”
In addition to becoming the title sponsor of the IndyCar Series, NTT becomes the official technology partner of INDYCAR, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400.
The parent company of the recognizable NTT Data, Nippon Telegraph and Telephone (NTT) offers products in Japan such as landline telephone service, mobile phone options, broadband internet as well as
Based in Tokyo, NTT is the largest telecommunications company in Japan. In the 2016 fiscal year, the company earned a revenue of $104 billion US dollars and boasts a staff of over 274,000 employees.
“NTT is proud to be associated with INDYCAR and accelerate the future of smart racing. Technological innovations have the potential to change the sport and fan experience drastically,” said Jun Sawada, president
“NTT, along with our partners, aims to bring the Smart World to life as we have done for Smart City, Smart Entertainment, Smart Mobility
Additionally, a subsidiary of NTT – NTT Data – has been associated with Chip Ganassi Racing since 2013 and will continue as the primary sponsor to Felix Rosenqvist and his No. 10 Honda as well as an associate sponsor on Scott Dixon’s No. 9 machine.
As the parent company of NTT Data, Nippon Telegraph and Telephone came in at No. 55 on Forbes Global 500 listing. The company most recently reported $106.5 billion in sales and $203.8 billion in assets.
By comparison, Verizon Communications – the series previous title sponsor – shows as 37th on the same list with $126 billion in sales and $257 billion in assets.
The announcement comes just fifteen days after Verizon’s deal with INDYCAR officially ended on December 31. The series is set to begin implementing new branding across all promotional platforms immediately and will have a new image when teams converge for February testing at Circuit of the Americas.
Open-Wheels will be updating this story through the day with quotes and will also release a more in-depth profile of NTT for fans to learn more about INDYCAR’s new title partner.
Header image by Stephen King/INDYCAR.