IndyCar in need of new marketing strategy? New product? Or both?
IndyCar Opener Low on ABC!
When I checked on the Nielsen ratings for Sundays IndyCar race of St.Pete, I wasn’t sure if the 0.59 was the Nielsen rating number for the race, or if it was what Lindsay Lohan blew at her last sobriety checkpoint.
With a series in dire need of sponsorship this is not the way to go about it. Also it confounds me how IndyCar could not show qualifying live on Saturday and then on Sunday tape delay the race, showing it after the NASCAR race and waiting till the NCAA championships were over.
It seems that with half of the IndyCar driver’s, they are on The IndyCar Lease program also known as buy a ride. Team owner’s just aren’t that worried about such dismal rating numbers as long as they can support their five month hobby.
Sunday’s IndyCar Series opener from St. Petersburg earned a 0.59 overnight rating on ABC, down 46% from 2012 (1.1), and tied as the network’s lowest IndyCar overnight in at least the past five years. Overnight numbers were not available for last year’s race, which aired on NBCSN.
Lets put it into perspective IndyCar fans: 0.59 is equal to a Nielsen Ratings number of these sports: The WNBA, World Pro Bowling Tour, Golf (When Tiger Woods isn’t playing) or watching a Chicago Cubs baseball game.
The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 29 and Sunday March 30, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.
NCAA Men’s Tournament: Elite 8 Round
9.0 rating CBS 5:00 pm Sunday #8-Kentucky vs #2-Michigan (-4% from 9.4 last year)
6.5 rating CBS 2:15 pm Sunday #7-Connecticut vs #4-Michigan State (+5% from 6.2 last year)
5.9 rating TBS 8:45 pm Saturday #2-Wisconsin vs #1-Arizona 64-63 OT (-14% from 6.9 last year on CBS)
4.6 rating TBS 6:00 pm Saturday #11-Dayton vs #1-Florida 52-62 (-2% from 4.7 last year on CBS)
Division II Tournament Championship
1.05 rating CBS 3:00 pm Saturday Central Missouri vs West Liberty (+91% from 0.55 last year)
3.8 rating FOX 1:00 pm Sunday STP Virginia 500 at Martinsville (-5% from 4.0 last year)
0.59 rating ABC 3:00 pm Sunday Firestone Grand Prix of St. Petersburg
N/A rating ESPN 8:00 pm Sunday Los Angeles Dodgers at San Diego Padres
PGA Golf: Valero Open
1.5 rating NBC 3:00 pm Saturday 3rd Round (+7% from 1.4 last year)
2.0 rating NBC 3:00 pm Sunday Final Round (-5% from 2.1 last year)
1.1 rating NBC 12:30 pm Sunday Boston at Philadelphia
2013 IndyCar season results:
IndyCar Hits Low on NBCSN; Season Down 21%
Coverage of the 2013 IndyCar Series averaged 282,000 viewers on the NBC Sports Network, down 3% from last year (292K), down 30% from 2011 (402K), and the network’s smallest average since acquiring rights. Including six races on ABC, the full IndyCar season averaged 953,000 viewers — down 21% from last year (1.2M).