NBC’s first Indianapolis 500 bucks trend of sliding ratings with 3.86 overnight mark

Months of promotion and marketing from NBC Sports culminated in the network’s first airing of the Indianapolis 500 on Sunday. After receiving the initial overnight rating for yesterday’s race, the executives at NBC, INDYCAR and the Indianapolis Motor Speedway should be pleased with the results. Continue reading NBC’s first Indianapolis 500 bucks trend of sliding ratings with 3.86 overnight mark